Friday 3 February 2012

It’s Just Lunch Dating Survey Debunks Valentine’s Day Myths

A recent research questionnaire by It’s Just Lunch revealed a number of interesting trends on dating preferences and expectations for single men and women on Valentine’s Day.
It’s Just Lunch surveyed 627 men and women on a range of topics from gift-giving and date planning to first dates and blind dates. While people may see Valentine’s Day as “couples only” holiday or even disparage it as a “Hallmark holiday,” the survey suggested that many singles see February 14th as a day to try something new or even expand beyond one’s dating boundaries.

“Our ability to be interconnected, whether it’s through social media, the Internet, or even through a matchmaking service allows men and women to gain a better understanding of what the opposite sex other looks for,” said Irene LaCota, a spokesperson for It’s Just Lunch. “Our research through this survey aligned with these trends.”

Over 83% of respondents said they would accept a first date request even if it falls on Valentine’s Day, and over 70% said they would be open to being set up on a blind date.  Even though many respondents feel that date-planning responsibility still lies with men, a majority (54%) believes that a couple should plan the date together.

Flowers remain a Valentine’s Day staple, with almost 38% of respondents saying a bouquet is the perfect gift. However, with social deals and online gift certificates becoming more popular over the past few years, almost 33% of men and women said a gift for an activity that a couple can do together is rising in popular. What’s out in 2012? Chocolate, with a meager 7% of respondents saying it’s an excellent gift idea.

While answers from both men and women aligned with each other, one idea differed: 57% of men said they do not feel pressure to find a date for Valentine’s Day, but 52% of women said they do feel pressure to either date or be dating on Valentine’s Day.

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